Refreshing Marquee’s Brand: Going Beyond
We recently collaborated with Marquee to refresh their brand, ensuring it reflected their reputation as Queensland’s trusted premium developer. More than a visual update, this rebrand sharpened their positioning, reinforcing the values that set them apart.
At Bullet we believe that a strong corporate brand is more than aesthetics—it builds trust, credibility, and long-term value. In a competitive, evolving market, especially like that of the Gold Coast developers who don’t adapt risk becoming outdated.
A rebrand can:
- Enhance positioning – Align perception with business goals.
- Build trust – Reinforce quality and reliability to complete projects in challenging markets.
- Support growth – Create a scalable, future-proof identity.
- Drive emotional connection – Engage buyers on a deeper level.
At Bullet we believe that a strong corporate brand is more than aesthetics—it builds trust, credibility, and long-term value.
With these business objectives in mind, our strategic workshop uncovered a core truth to drive the rebrand: Marquee consistently goes beyond expectations. This insight became the foundation for their brand evolution, shaping both its visual and verbal identity.
The new look features a sleek monogram symbolising Quality, Value, and Luxury, with custom lettering that blends sharp angles and smooth curves for an architectural feel just like their developments. Inspired by Queensland’s landscape, the colour palette pairs warm earthy tones with sophisticated blues, enhanced by coastal-inspired gradients for added depth. Anchored by the tagline "Trusted to Deliver," this rebrand reinforces Marquee’s commitment to excellence.
Marquee’s transformation shows how a strategic rebrand future-proofs a business while strengthening its core identity. If you're ready to evolve your brand, let’s talk.
