Helping Millbray make a name for itself
Our client Millbray has been in the news recently, announcing the relaunch of the master brand along with their first over 50’s community – Ashcroft, in Flagstone Queensland.
Development of Ashcroft is currently underway and includes 293 homes across 12ha, with 5,000sqm of amenities including a 25m lap pool, gym, bowling green, pickleball courts and cinema.
The Bullet team have been proud to develop the master brand strategy and identity for Millbray, as well as the naming and identity expression for Ashcroft, including typography, art direction and brand guidelines.
“Building on a tailored strategy, we evolved and refined the Millbray brand with clarity and confidence and delivered stand-out in a crowded category. This established a solid, dependable platform for future projects, starting with the first to go to market, Ashcroft. Partnering closely with the team at Wonderful ensured the brand worked exactly as intended across all digital platforms, so our vision could be brought to life.”
Says Clayton Simons, Sales and Marketing Manager, Millbray: “Ashcroft is a milestone for Millbray, The new brand and website clearly articulate what life at Ashcroft can offer, while making it easy for customers to take the next step. The work from Bullet and Wonderful looks great, and ensures Millbray and our development portfolio have a premium market presence, aligning with the quality of our offering.”
“Millbray is crafting a masterbrand for the future, with Ashcroft as the first expression of that promise.”
Alistair Cantrill, Founding Director at Bullet
