After a decade of success in interior design, Studio Collective had outgrown their brand, which was "feeling too small for the scale of their work and ambition." They briefed us to create a confident brand system and tone of voice in line with their increasingly sophisticated client base, showcasing their strength as a curated collective of designers, artists and makers. Designing for designers is a bit like one surgeon operating on another, but true to their ethos, Studio Collective embraced a genuine creative partnership. The result is an identity shaped by collaboration: an intertwined monogram reflecting the studio's interconnected influences, a restrained palette lifted by a splash of blue, and minimal copy that lets the imagery speak boldly. The launch reenergised the team and positioned the studio for growth.