Archer's Run
An exciting new era for senior living in Lake Macquarie
Client
Ingenia Lifestyle
Scope
Brand Strategy
,
Brand Identity
,
Art Direction
,
Film and Photography
,
Campaign
,
Ingenia Lifestyle’s Archer’s Run is a visionary community, redefining senior living with a revitalised, sensory approach. Inspired by the deep connections between people, place, and design, it offers a unique lifestyle experience unlike any other in the region. Bullet was entrusted with crafting a distinct visual identity that reflects the energy of this vibrant community and the regeneration of the broader area. By thoughtfully integrating texture, tone, and form, we complimented and amplified the site’s natural attributes, delivering a refined resort-lifestyle brand rooted in art, culture, and social connection.
By thoughtfully integrating texture, tone, and form, we complimented and amplified the site’s natural attributes.

By thoughtfully integrating texture, tone, and form, we complimented and amplified the site’s natural attributes.
By thoughtfully integrating texture, tone, and form, we complimented and amplified the site’s natural attributes.

By thoughtfully integrating texture, tone, and form, we complimented and amplified the site’s natural attributes.


By thoughtfully integrating texture, tone, and form, we complimented and amplified the site’s natural attributes.




