Franca is a sophisticated French Restaurant, a charming haven for local Potts Point residents and global foodies. Building on an existing logotype by Tork Design, Bullet were appointed to position Franca against competitors, develop its brand strategy, and build out an engaging visual world that could be applied across multiple touch points. By understanding the story behind the restaurant, its location in Potts Point and its varied demographic, we developed a unique story for this iconic Sydney venue. Deliverables have included brand guidelines, tone of voice, on-site activations, website, print and ongoing social media campaigns.