Franca

Repositioning a Sydney institution

Client
Venew Group
Scope
Brand Positioning
,
Brand Strategy
,
Visual Identity
,
Activation Concepts
,
Campaign
,

Franca is a sophisticated French Restaurant, a charming haven for local Potts Point residents and global foodies. Building on an existing logotype by Tork Design, Bullet were appointed to position Franca against competitors, develop its brand strategy, and build out an engaging visual world that could be applied across multiple touch points. By understanding the story behind the restaurant, its location in Potts Point and its varied demographic, we developed a unique story for this iconic Sydney venue. Deliverables have included brand guidelines, tone of voice, on-site activations, website, print and ongoing social media campaigns.

BULLET
BULLET
BULLET
No items found.
BULLET
BULLET
BULLET
No items found.
Magnifique!
An iconic brand for an
iconic Sydney institution.

BULLET
BULLET
BULLET
No items found.
BULLET
BULLET
BULLET
No items found.
BULLET
BULLET
BULLET
No items found.
Magnifique!
An iconic brand for an
iconic Sydney institution.

BULLET
BULLET
BULLET
No items found.
Magnifique!
An iconic brand for an
iconic Sydney institution.

Magnifique!
An iconic brand for an
iconic Sydney institution.

BULLET
BULLET
BULLET
No items found.
Magnifique!
An iconic brand for an
iconic Sydney institution.

Photography:
Website:

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