Pelicano
An iconic Sydney venue returns
Client
Rivage Group
Scope
Brand Positioning
,
Brand Strategy
,
Visual Identity
,
Activation Concepts
,
Campaign
,
A dream reborn! Pelicano is an iconic Sydney destination in the heart of the Cross. Inspired by the vivid aesthetics of pop art and a crisp, cool nautical theme. Bullet was tasked with creating a distinct visual identity that could evolve seamlessly from day to night. Drawing on a touch of Memphis Style as a bridge between these two visual worlds, we aimed to strike a balance, embracing the lively colours of pop art alongside the laid-back, coastal sophistication of the terrace experience.
We’re thrilled to re-establish Pelicano, reinvigorating Sydney’s social landscape. The brand identity developed by Bullet is the perfect refresh for this iconic venue, positioning it as the ultimate day-to-night destination.
Geraint Coles
Group General Manager
Rivage Group
We’re thrilled to re-establish Pelicano, reinvigorating Sydney’s social landscape. The brand identity developed by Bullet is the perfect refresh for this iconic venue, positioning it as the ultimate day-to-night destination.
Geraint Coles
Group General Manager
Rivage Group
We’re thrilled to re-establish Pelicano, reinvigorating Sydney’s social landscape. The brand identity developed by Bullet is the perfect refresh for this iconic venue, positioning it as the ultimate day-to-night destination.
Geraint Coles
Group General Manager
Rivage Group
We’re thrilled to re-establish Pelicano, reinvigorating Sydney’s social landscape. The brand identity developed by Bullet is the perfect refresh for this iconic venue, positioning it as the ultimate day-to-night destination.
Geraint Coles
Group General Manager
Rivage Group
We’re thrilled to re-establish Pelicano, reinvigorating Sydney’s social landscape. The brand identity developed by Bullet is the perfect refresh for this iconic venue, positioning it as the ultimate day-to-night destination.
Geraint Coles
Group General Manager
Rivage Group
Photography:
Website:
